TY  - BOOK
AU  - Frank,Thomas
TI  - The conquest of cool: business culture, counterculture, and the rise of hip consumerism 
SN  - 0226259919 (alk. paper)
U1  - 381.3 
PY  - 1997///
CY  - Chicago
PB  - University of Chicago Press
KW  - Marketing
KW  - Advertising
KW  - Advertising and youth
KW  - Consumer behavior
KW  - Subculture
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/uchi051/97017556.html
UR  - http://www.loc.gov/catdir/toc/uchi051/97017556.html
UR  - http://www.h-net.org/review/hrev-a0a7k1-aa
UR  - http://www.h-net.org/review/hrev-a0a8d1-aa
ER  -