The conquest of cool : business culture, counterculture, and the rise of hip consumerism /
Frank, Thomas,
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. - Chicago : University of Chicago Press, 1997. - xii, 287 p. : photos, 23 cm.
Includes bibliographical references and index.
0226259919 (alk. paper)
Marketing
Advertising
Advertising and youth
Consumer behavior
Subculture
381.3
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. - Chicago : University of Chicago Press, 1997. - xii, 287 p. : photos, 23 cm.
Includes bibliographical references and index.
0226259919 (alk. paper)
Marketing
Advertising
Advertising and youth
Consumer behavior
Subculture
381.3